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Elie Saab Launches Luxury Residences in India
13 Jan
Summary
- Elie Saab has partnered with M3M for branded residences.
- Projects in Noida and Gurugram are expected to generate Rs 8,000 crore.
- India is viewed as a strategic market for luxury brand development.
The renowned global fashion and lifestyle brand Elie Saab has made its debut in India with ambitious branded residences projects situated in Noida and Gurugram. These ventures are the result of a significant collaboration with Indian developer M3M, with a combined revenue potential exceeding Rs 8,000 crore.
Elie Saab Jr., Vice Chairman and CEO of Elie Saab Group, emphasized India's growing economic strength and evolving luxury landscape as key drivers for the brand's strategic expansion. The Gurugram project will feature 300 residences, while the Noida development will offer 200 three- and four-bedroom residences alongside 480 one- to two-bedroom apartments, requiring substantial investments.
This entry signifies a broader trend of international luxury brands, from fashion to hospitality, forging exclusive partnerships with Indian developers to tap into the burgeoning demand for differentiated, high-end homes. India's branded luxury residences market is experiencing exponential growth, positioning it as a prime destination for global luxury players.
