Home / Business and Economy / Insider Sells $1.67M e.l.f. Beauty Stock
Insider Sells $1.67M e.l.f. Beauty Stock
23 Sep
Summary
- Mandy J. Fields sold 16,065 shares of e.l.f. Beauty on Sept. 8, 2026.
- The transaction was executed via a Rule 10b5-1 trading plan.
- The sale occurred when e.l.f. Beauty stock had a one-year loss of 24%.
On September 8, 2026, Mandy J. Fields sold 16,065 shares of e.l.f. Beauty (NYSE:ELF), according to a filing with the SEC. This transaction, valued at approximately $1.67 million based on the weighted average sale price of $104.52, was executed under a Rule 10b5-1 trading plan that Fields had adopted on June 9, 2026.
This sale represented 15% of Fields' direct equity holdings prior to the transaction. Following the sale, Fields retained 90,896 shares. The sale occurred at a time when e.l.f. Beauty's stock had a one-year total loss of 24% as of the transaction date. As of the market close on September 10, 2026, Fields' remaining directly held shares were valued at $8.7 million.
e.l.f. Beauty operates as a scaled beauty company with $1.8 billion in trailing twelve months revenue and a $6 billion market capitalization. The company develops and distributes cosmetics and skincare products across brands like e.l.f. Cosmetics, Well People, and Naturium, utilizing a diversified distribution model that includes wholesale and direct-to-consumer channels.
