Home / Business and Economy / Easttree Media Launches to Monetize Film and TV Rights
Easttree Media Launches to Monetize Film and TV Rights
12 Nov
Summary
- New investment platform Easttree Media acquires income rights to iconic films and TV shows
- Founded by former Hipgnosis execs, backed by BlackRock
- Aims to provide talent and rights holders with ability to monetize participation interests
Easttree Media, a newly launched investment platform, is set to disrupt the film and TV industry by acquiring income rights in some of the "world's most iconic" entertainment properties. The company was founded in 2024 by a team of former executives from Hipgnosis, the ambitious music rights management firm that made headlines for acquiring catalogs from top artists.
Easttree's mission is to provide actors, writers, directors, producers, and other rights holders with the "ability to monetize all or part of their participation interests" in film and TV projects. The company was backed by funds and accounts managed by investment giant BlackRock earlier this year.
Easttree's founders, Marc Allen, Chris Helm, and Markku Lonnqvist, bring extensive experience from the entertainment and investment sectors. Allen previously served as COO of the management company 42, while Helm and Lonnqvist held senior roles at Hipgnosis, overseeing the acquisition of music catalogs.
