What is Dutch Bros' expansion plan?

Dutch Bros plans to reach 2,029 stores by 2029, with a long-term goal of 7,000 stores, as it continues to expand nationally from its regional roots.

How has Dutch Bros been performing operationally?

Dutch Bros has consistently delivered mid-single-digit comparable store sales growth, including a 5.7% increase in the third quarter of 2025. Company-owned stores performed even better, up 7.4%, as transactions increased 6.8%.

What new growth opportunities does Dutch Bros have?

Dutch Bros sees opportunities to boost same-store sales with the introduction of hot food items, which have already seen a 4% lift in sales at stores offering the new menu. The company also plans to introduce breakfast items, which it has admitted it has missed out on in the past.

Home / Business and Economy / Dutch Bros Brews Up Expansion Plans, Defying Consumer Jitters

Dutch Bros Brews Up Expansion Plans, Defying Consumer Jitters

16 Nov

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Summary

Dutch Bros expanding nationally, plans 2,029 stores by 2029
Strong same-store sales growth, driven by new drinks and mobile ordering
Opportunity to boost sales with new hot food items

Dutch Bros Brews Up Expansion Plans, Defying Consumer Jitters

As of November 16th, 2025, while growth stocks have been leading the market higher this year, not all consumer-focused companies are trading at near all-time highs. Investors appear to be nervous about the state of the consumer and the economy. However, one coffee chain, Dutch Bros, has been performing well operationally and has a long runway of growth still ahead.

Dutch Bros, a regional coffee shop operator, has been expanding nationally and is known for its sweet, over-the-top drink concoctions and proprietary Rebel energy drinks. The company has consistently delivered mid-single-digit comparable store sales, including a 5.7% increase in the third quarter of 2025. Company-owned stores performed even better, up 7.4%, as transactions increased 6.8%. This growth has been driven by new drink introductions and the popularity of order-ahead mobile ordering.