Home / Business and Economy / Duralex Glass Bounces Back with Public Funding
Duralex Glass Bounces Back with Public Funding
22 Nov
Summary
- Duralex raised €5m in under six hours from public investors.
- The company experienced a tsunami of orders after the appeal.
- Duralex is a symbol of French industrial pride and nostalgia.
The beloved French glass brand Duralex, renowned for its virtually unbreakable products and deep nostalgic resonance, has achieved a remarkable financial turnaround. An emergency fundraising appeal for €5 million was met within hours, quickly escalating to over €19 million in pledges from the public.
This overwhelming support reflects a strong sense of national pride and a desire to preserve French industrial heritage, with many viewing Duralex as a symbol of this. The appeal also triggered an immense surge in customer orders, creating a 'tsunami' that the factory is now working to fulfill.
With the newly secured funds, Duralex plans to modernize its production facilities and develop new product lines, including international market expansions. The company, which became a staff cooperative eighteen months ago, aims to reach break-even by 2027, embodying resilience and community-driven success.
