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Ducati India: ICE bikes remain focus amid EV shift
20 Jul
Summary
- Ducati India prioritizes internal combustion engine motorcycles.
- Battery technology is deemed immature for high-performance bikes.
- Company focuses on sustainable growth and enhancing ownership experience.
Ducati India's Managing Director, Bipul Chandra, emphasized the importance of a stable policy environment for the company's long-term growth, particularly as its portfolio is entirely dependent on internal combustion engine (ICE) motorcycles. He suggested that measures like rationalizing import duties, GST, and RTO charges could improve market accessibility.
While electric mobility is advancing, Chandra believes current battery technology is insufficient for the demands of high-performance luxury motorcycles. Ducati India foresees steady growth in the premium segment over the next three to five years, driven by increasing affluence and a maturing riding culture.
The company plans to bolster its after-sales service network with more service-only facilities, aiming for two new centers by 2026. Ducati India will not introduce lower-priced models or pursue local assembly through partnerships, adhering to Ducati's global manufacturing philosophy.
Ducati India's strategy prioritizes sustainable expansion, a superior ownership experience, enhanced customer engagement, and the introduction of more global models to the Indian market.
