Home / Business and Economy / Traditional Diyas Shine as Shoppers Shun Elaborate Decor
Traditional Diyas Shine as Shoppers Shun Elaborate Decor
30 Oct
Summary
- Diwali market sales have dropped significantly compared to last year.
- Shoppers are increasingly preferring traditional diyas over modern decor.
- Inflation and price sensitivity are causing hesitation in festive spending.
The Diwali markets in Ranipura are decorated with festive items, but traders report significantly lower sales and footfall compared to the previous year. Many customers are browsing but not buying, with decorative lights and modern home decor items remaining largely on shelves. The rising cost of living is leading shoppers to prioritize traditional diyas, which are seeing renewed favour.
Shopkeepers like Umesh Bhatheja note a roughly 50% decrease in sales, with customers finding elaborate festive decor unaffordable due to inflation. Items priced around Rs 200-250 are causing hesitation. This cautious spending pattern means nothing is selling in large quantities, prompting traders to stock less inventory this year.
While demand is weak, sellers hope for a pick-up in the days leading up to Diwali, though overall sales are still projected to be below last year's levels. Buyers are looking for unique items, but many designs appear to be minor variations of existing products. The current market reflects a more conservative Diwali, with consumers choosing traditional and smaller purchases over extravagant decorations.
