What is the asking price for Super Bowl LXI ads on Disney?

Disney is reportedly seeking $10 million for a 30-second ad slot during its broadcast of Super Bowl LXI.

When will Super Bowl LXI be broadcast?

Super Bowl LXI is scheduled to be broadcast on February 14, 2027.

Why are advertisers hesitant to buy Super Bowl ad slots from Disney?

Advertisers are hesitant due to the high asking price of $10 million for a 30-second ad, which has created a significant gap between Disney's initial demand and advertiser willingness to pay.

Home / Business and Economy / Disney's Super Bowl Ad Sales Lagging on High Price

Disney's Super Bowl Ad Sales Lagging on High Price

16 Apr

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Summary

Disney seeks $10 million for 30-second Super Bowl ads.
Advertisers hesitate due to high price, slowing sales.
Super Bowl LXI is scheduled for February 14, 2027.

Disney's Super Bowl Ad Sales Lagging on High Price

Disney is encountering significant hurdles in selling advertising inventory for its upcoming 2027 Super Bowl LXI broadcast. The company is reportedly seeking $10 million for each 30-second ad slot, a price tag that is causing potential advertisers to pause negotiations. This high initial asking price has led to slower sales progress compared to previous Super Bowl broadcasters.

Discussions often involve broader packages across Disney's media portfolio, including sports like "Monday Night Football." While Super Bowl ad prices have risen considerably since 2016, when spots sold for around $5 million, advertisers are now questioning the escalating costs.