Disney Unveils 'Main Street': A Unified Creative Powerhouse

The Walt Disney Company has launched Main Street, its first enterprise-wide in-house creative agency. This new entity is named after the well-known street found in Disney Parks globally. Main Street aims to unite creative marketing talent from across Disney's diverse businesses into a single agency model.

The agency consolidates the functions of previously separate internal creative divisions, Yellow Shoes and The Hive. Yellow Shoes previously managed creative for Disney Parks and Disney Cruise Line, while The Hive focused on film and television projects.

Carrie Brzezinski-Hsu, formerly the Head of Creative Execution, now leads Main Street. She will oversee the creative talent and production for Disney's major campaigns and its vast portfolio of brands and franchises, including entertainment, sports, and consumer products. Brzezinski-Hsu will also continue to manage ESPN's Creative Studio.

This initiative, announced in January by Chief Marketing and Brand Officer Asad Ayaz, is designed to foster closer collaboration, a shared purpose, and a unified approach to storytelling and brand expression. Main Street is intended to be a central hub, bringing together strategists, storytellers, designers, and producers to unlock new creative possibilities and enhance fan experiences.