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Disney+ Ramps Up Asia Pacific Content with Global Appeal
13 Nov
Summary
- Disney+ focusing on high-quality productions from Japan and Korea
- Exploring expansion of ESPN sports offering beyond Australia and New Zealand
- Shifting strategy in Southeast Asia to target specific audience segments
As of November 13th, 2025, Disney+ is entering a new phase of scaled production in the Asia Pacific region, with a focus on high-quality local content from Japan and Korea. Luke Kang, president of The Walt Disney Company Asia Pacific, states that the company has been in the region for about four to five years, with most markets now in their fourth year post-launch.
During this time, Disney+ has been laying the groundwork and building a strong foundation. Now, the company is concentrating its resources on Japan and Korea, where it believes it can produce scaled, high-quality productions with global appeal. This includes adaptations of popular source material, such as webtoons, web novels, and traditional literature.
In addition to its content investments, Disney+ is also exploring the expansion of its ESPN sports offering beyond Australia and New Zealand. The company is coordinating its ESPN expansion with the availability of sports rights, which vary by market, and is experimenting with event-based sports coverage.
Furthermore, Disney+ has shifted its strategy in Southeast Asia, moving away from a mass-market approach under the former Disney+ Hotstar brand. The company is now focusing on higher average revenue per user and specific audience segments, leading to a reduction in local content production in those markets.
Overall, Disney+ is maturing its regional strategy, with a focus on creating compelling stories that can travel globally, while also exploring opportunities to expand its sports offerings and adapt its approach in Southeast Asia.
