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Dell India Taps Anurag Arora for Consumer Sales Leadership
19 Nov
Summary
- Anurag Arora appointed senior director and general manager for Dell India's consumer segment.
- Arora brings 28 years of experience in sales, product management, and e-commerce.
- He will lead business growth, sales, and strategy for the consumer market.

Dell Technologies has appointed Anurag Arora to lead its consumer sales segment in India as the new senior director and general manager. Arora, who joined Dell in 2020, brings extensive experience to this pivotal role, aiming to accelerate business growth and refine sales strategies for the consumer market.
With a robust background spanning 28 years across sales, product management, retail, and e-commerce, Arora has been instrumental in shaping Dell's consumer-focused initiatives. His proven ability in omnichannel operations is anticipated to foster innovation and elevate the overall customer experience within India.
Dell Technologies expressed strong confidence in Arora's capabilities. Rajkumar Rishi, Vice President and General Manager, Consumer Business, Asia Pacific and Japan, highlighted Arora's deep understanding of the market dynamics and his track record in driving growth, positioning him to advance the company's strategic objectives.




