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Revolutionary Milk Pouch Turns Into Soil Within Years
2 Jun
Summary
- New milk pouches degrade into soil within years, not centuries.
- Packaging innovation launched on June 5 in Delhi-NCR cow milk variant.
- No price hike planned despite sustained increase in farmer costs.
Mother Dairy has introduced an innovative, naturally degradable milk pouch designed to decompose into bioavailable wax within a few years, significantly reducing plastic waste. This groundbreaking packaging will be available for their cow milk variant in the Delhi-NCR region starting June 5. This initiative aligns with the company's commitment to sustainability.
Meenesh Shah, Chairman of the National Dairy Development Board and Mother Dairy, highlighted the pouch's rapid degradation process and its cost-effectiveness compared to other packaging formats. Jayatheertha Chary, Managing Director, noted that over four years of research were invested in developing this plastic-free solution.
Despite a recent price increase of ₹2 per litre, Mother Dairy announced no immediate plans for further hikes, aiming to absorb rising input costs. The company is experiencing robust summer sales growth exceeding 30% and anticipates achieving revenues of ₹24,000 crore by FY27.
