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Yogurt Wars: Danone Sues Chobani Over Protein Claims
17 Jun
Summary
- Danone claims Chobani misrepresents protein content on yogurt.
- Lawsuit alleges Chobani uses larger serving size for protein claims.
- This is Danone's second lawsuit against Chobani in the US this year.
Danone has reportedly filed a new lawsuit in New York against its rival, Chobani. The French food giant accuses Chobani of misleading consumers regarding the protein content of its yogurt servings. Danone alleges that Chobani deliberately presents a larger serving size, 6.7 ounces, to artificially boost its protein claims to 20 grams per serving. This contrasts with the industry standard of 5.3 ounces, according to Danone.
The lawsuit highlights a growing consumer focus on protein, with many food manufacturers emphasizing this nutrient. Danone contends that Chobani's alleged misrepresentation is particularly concerning, as it could influence consumers seeking higher protein intake for health reasons. This legal challenge follows a similar suit Danone filed against Chobani last year concerning packaging and marketing of their respective cold-brew coffee products in the US.
