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Crumbl Cookies Shutters Dozens Nationwide
24 Oct
Summary
- Dozens of Crumbl cookie shops closed across the U.S.
- Seven California locations among the shuttered stores.
- Sales have significantly decreased since two years ago.
Crumbl, the dessert chain known for its oversized cookies, has recently closed numerous locations across the United States, with seven stores ceasing operations in California alone. These closures include shops in Westlake Village and Mira Mesa, as well as Paso Robles, Pismo Beach, Hanford, Ladera Ranch, and Cupertino. The company reportedly shut down 57 stores nationwide, impacting locations in states like Florida and Alabama. Despite these closures, Crumbl continues to operate over 1,000 stores across the country and more than 100 in California.
Founded in Utah in 2017, Crumbl experienced explosive growth, particularly after gaining viral popularity on TikTok during the pandemic. The chain, which offers a rotating menu of elaborately topped cookies, has embraced strategies such as third-party delivery and celebrity partnerships. However, the company has faced challenges, including reported violations of child labor laws in six states in 2022 and a recent push for "dirty sodas" that did not gain widespread traction. Foot traffic has slowed significantly, with sales in August reported to be 70% lower than two years prior. Co-founders Sawyer Hemsley and Jason McGowan stepped down from their executive roles in May but remain on the company's board.
