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Creative Realities Doubles Size, Accelerates Growth with Cineplex Acquisition
13 Nov
Summary
- Creative Realities acquires Cineplex Digital Media, doubling company size
- Acquisition expected to provide $10M in annual synergies by 2026
- Acquisition includes Canada's largest mall retail media network
In a major move, Creative Realities Inc. (NASDAQ: CREX) has completed the acquisition of Cineplex Digital Media (CDM), a strategic move that is expected to double the company's size and accelerate its growth trajectory.
The acquisition of CDM is anticipated to provide synergies of at least $10 million annually by the end of 2026, a significant boost to Creative Realities' bottom line. Notably, the deal includes Canada's largest mall retail media network, which is expected to generate substantial advertising sales revenue for the combined entity.
Creative Realities' CEO, Rick Mills, has emphasized the positive customer reactions to the acquisition, stating that the industry acknowledges the company as a top digital signage integrator in North America. The acquisition marks a significant milestone for Creative Realities, as it strengthens the company's position to capitalize on the growing retail media network market across North America.
Despite facing some challenges in Q3 2025, with revenue and gross profit declining year-over-year, Creative Realities remains optimistic about its future prospects. The company has a strong pipeline of opportunities and expects to see higher topline performance and improved bottom-line results in the coming quarters.
