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Coventry Tourism Surges Past £1 Billion Milestone
17 Sep
Summary
- Coventry experienced a landmark year with visitor spending exceeding £1 billion.
- Over 12.6 million visitors flocked to the city in 2025, a 6.5% increase.
- Major concerts and Coventry City's success boosted the city's tourism.
Tourism bosses in Coventry have announced a landmark achievement, with visitor spending generating over £1 billion in economic value for the first time. This significant milestone was reached in 2025, a year marked by substantial growth in visitor numbers.
The city saw a 6.5% increase in visitors, reaching a total of 12.6 million people. This surge in tourism coincided with a period of major cultural and sporting events.
Key attractions included Coventry City's Championship-winning season and highly popular concerts at the CBS Arena, featuring renowned artists like Ed Sheeran, Bob Dylan, and Tom Grennan. These events drew visitors from around the globe.
According to Pete Chambers, director of the Coventry Music Museum, the museum itself welcomed nearly 60,000 visitors, with a significant proportion traveling from countries such as Australia, America, New Zealand, and various African nations, highlighting an increase in international reach.