Home / Business and Economy / Cornerstone & Armour Unite: Tiger Shroff First Signee
Cornerstone & Armour Unite: Tiger Shroff First Signee
17 Dec, 2025
Summary
- Cornerstone and Armour Entertainment formed a strategic partnership.
- Bollywood actor Tiger Shroff is the first talent signed under the alliance.
- The new venture, CXA, aims for a structured, future-ready talent agency.
India's leading brand and talent management firms, Cornerstone and Armour Entertainment, have announced a significant strategic partnership. This alliance marks a pivotal moment for both agencies, aligning their long-term visions within the dynamic entertainment landscape. Bollywood actor Tiger Shroff is the first prominent talent to be signed as part of this new venture.
The collaboration, spearheaded by Bunty Sajdeh of Cornerstone and Prarthana Ajmani of Armour Entertainment, aims to establish CXA, a new-age entertainment and talent agency. The focus is on creating an integrated system emphasizing structure, sustained growth, and comprehensive talent development across all platforms.
This merger combines Cornerstone's extensive experience in talent positioning with Armour Entertainment's specialized management approach. The partnership is designed to foster credibility, enhance brand development, and offer holistic talent management, reflecting a renewed commitment to the evolving industry.
