Home / Business and Economy / Chicory Coffee Labeling Moves Front & Center
Chicory Coffee Labeling Moves Front & Center
24 Feb
Summary
- Coffee packaging will now display chicory ratios upfront.
- Chicory is used to mask coffee's natural bitterness.
- New rules aim to improve transparency for consumers.
Coffee products will soon feature clearer labeling regarding chicory content. New regulations mandate that the ratios of chicory blended with coffee must be displayed prominently on the front of packaging.
This significant shift aims to increase consumer transparency. Chicory is often added to coffee to reduce its natural bitterness, which can encourage greater consumption.
Previously, such information was frequently relegated to the back of packaging, making it less accessible to shoppers. The updated guidelines ensure consumers can readily view blend details alongside brand names, empowering them to make informed purchasing decisions.
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