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Coke Kicks Pepsi Out of Marriott Hotels
9 Apr
Summary
- Marriott ends a 30-year contract with Pepsi.
- Coca-Cola products will be featured across Marriott's global hotels.
- This marks a significant shift in the long-standing cola rivalry.
Coca-Cola has achieved a significant win against Pepsi, ending a more than 30-year partnership with Marriott International. As of April 2026, Marriott is transitioning its beverage supply across its nearly 9,700 global hotels to Coca-Cola products. This means guests at Marriott properties will increasingly find brands such as Sprite and Fanta available in hotel amenities, replacing former Pepsi offerings like Mountain Dew and Gatorade.
Pepsi had held the contract with Marriott since 1992, making this change a notable development in the long-standing rivalry between the two beverage giants. Coca-Cola cited the strength of its brands and guest preference for its total beverage portfolio as reasons for the shift. This strategic move by Marriott comes after Coca-Cola also secured a contract with Costco in 2025, further solidifying its market dominance.
The cola wars have seen shifts in market share, with Coca-Cola maintaining its leadership in the U.S. soda market. While Pepsi has faced challenges, including being overtaken by Dr Pepper and Sprite in market rankings, the company is actively working to regain customers through initiatives like the revived Pepsi Challenge and price reductions on its snack brands. PepsiCo is also addressing investor pressure to improve growth and profitability.
