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Coach Handbags Defy Retail Slump, Driven by Gen Z Shoppers
14 Nov
Summary
- Coach parent Tapestry sees strong handbag sales, driven by Gen Z
- Tapestry raises full-year forecast after beating quarterly expectations
- Younger shoppers prioritize fashion spending over other areas
As of November 14th, 2025, the retail industry has seen a mixed performance, with some companies proving resilient despite consumer spending cuts. One such company is Tapestry, the parent of luxury brands Coach and Kate Spade.
Tapestry has reported strong handbag sales in recent months, with much of the growth driven by Gen Z customers. The company's CEO, Joanne Crevoiserat, attributed this to the popularity of the Coach brand and the fact that younger shoppers are prioritizing fashion spending over other areas.
Tapestry's performance stands in contrast to some of its competitors. While younger consumers have cut back on purchases at chains like Chipotle and Cava, Tapestry has seen no difference in sales performance across income brackets, attracting shoppers from multiple generations.
The company's price points, which provide a significant gap with European luxury brands, have also given it an edge. Tapestry has been able to raise its prices while maintaining customer demand.
As a result of its strong performance, Tapestry has raised its full-year forecast after beating quarterly sales and profit expectations. The company's resilience is mirrored by other brands like Swiss sportswear company On and fashion giant Ralph Lauren, which have also seen growth across consumer segments despite the choppy economy.
