What is Citroen India's new production strategy for the Aircross and C3?

Citroen India has adopted a demand-sensing strategy with bookings-led production, meaning specific variants are produced only in response to confirmed customer orders.

What are the key features of the new Citroen Aircross X Max Turbo 5-seater?

The Aircross X Max Turbo 5-seater offers increased second-row space with 60 mm more knee room, a rear center armrest with cup holders, and a three-step rear seat recline.

What new features does the Citroen C3 Live (O) variant include?

The C3 Live (O) variant includes over 10 additional features such as leatherette seats, a 10.1-inch touchscreen with Android Auto and Apple CarPlay, and a rearview camera.

Home / Business and Economy / Citroen India Shifts to Bookings-Led Production

Citroen India Shifts to Bookings-Led Production

24 Jan

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Summary

New variants of Aircross and C3 focus on customer demand.
Aircross X Max Turbo 5-seater offers enhanced rear space.
C3 Live (O) gains over 10 new features, including a touchscreen.

Citroen India Shifts to Bookings-Led Production

Citroen India is implementing a new strategy centered on customer demand, utilizing bookings-led production for its Aircross and C3 models. This approach ensures vehicles are manufactured only upon confirmed customer orders, optimizing inventory management.

The first offerings under this strategy are the Aircross X Max Turbo 5-seater and the C3 Live (O) variant. The Aircross X Max Turbo 5-seater, priced at Rs 12.41 lakh (ex-showroom), provides an additional 60 mm of knee room, a rear center armrest, and a three-step recline, catering to those prioritizing rear passenger comfort.

The C3 Live (O) variant, available for Rs 5.49 lakh (ex-showroom), enhances the standard trim with over ten additional features. These include leatherette seats, a 10.1-inch touchscreen with smartphone connectivity, new wheel covers, and extra exterior cladding. Both models do not feature any mechanical updates.