Home / Business and Economy / Cheetos and Doritos Unveil Preservative-Free "Simply NKD" Versions in December
Cheetos and Doritos Unveil Preservative-Free "Simply NKD" Versions in December
14 Nov
Summary
- PepsiCo to launch new "Simply NKD" Cheetos and Doritos with no artificial flavors or dyes
- Move follows push by HHS Secretary to remove synthetic food dyes from US food supply
- Original versions of Cheetos and Doritos will still be available alongside the new natural options
As of November 14th, 2025, PepsiCo has announced that it will be introducing new "Simply NKD" versions of its popular Cheetos and Doritos snacks. The new products, set to hit stores on December 1st, 2025, will be free of artificial flavors and dyes, marking a shift in response to growing consumer demand for healthier options.
The move follows a push by Health and Human Services Secretary Robert F. Kennedy Jr. to phase out the use of synthetic food dyes in the nation's food supply. While the Food and Drug Administration stopped short of banning the dyes earlier this year, the industry has been urged to find alternatives. PepsiCo's "NKD" line aims to provide consumers with the bold flavors they love, now reimagined without any artificial additives.
Alongside the new natural options, the original Cheetos and Doritos varieties will remain available. PepsiCo has emphasized that the "NKD" collection is an additive choice, not a replacement, as the company seeks to cater to diverse consumer preferences. The company promises the flavors will be the same, just without the bright orange coloring that has become synonymous with these iconic snack brands.
