What is The Artists Collective fund?

The Artists Collective is a new multi-million-pound investment fund launched by five British celebrities to back up-and-coming businesses.

How will Maya Jama and friends find businesses?

They plan to use TikTok as their primary platform to discover and connect with budding entrepreneurs for investment opportunities.

Is this similar to Dragons' Den?

Yes, it's described as a 'Dragons' Den for the TikTok generation,' offering investment with added celebrity influence and connections.

Home / Business and Economy / Celebs Launch TikTok Fund for Startups

Celebs Launch TikTok Fund for Startups

4 Jan

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Summary

Five British stars created a multi-million-pound investment fund.
The fund, The Artists Collective, targets emerging businesses.
They will utilize TikTok to discover and back entrepreneurs.

A consortium of five high-profile British celebrities has established a multi-million-pound investment fund, aiming to revolutionize startup backing. The group, comprising Maya Jama, Jack Whitehall, Roman Kemp, Daniel Kaluuya, and Tom Grennan, has formed 'The Artists Collective' to identify and invest in emerging businesses.

This venture distinguishes itself by planning to use TikTok as its primary platform for discovering entrepreneurs. Sources suggest this approach could rival established investment shows, offering a modern, youth-focused alternative to traditional business pitches. The collective's collective profile and connections are seen as a significant draw for startups.

Their initial investments are reportedly around £300,000 spread across 20 early-stage technology firms, with Jack Whitehall already endorsing a VIP ticketing agency. The initiative draws parallels with successful US sports stars who have achieved substantial financial gains through early-stage investments.