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Local News Evolves: Tech, Streaming Drive Future
23 Apr
Summary
- CBS Stations embraces AR/VR, streaming, and social media.
- Local news is adapting to changing audience consumption habits.
- Innovation is key to reaching new and younger audiences.
CBS Television Stations President Jennifer Mitchell asserts that local news is adapting rather than declining amidst industry shifts. The station group is actively embracing new technologies and platforms to connect with evolving audiences. This includes expanding 24/7 streaming channels and enhancing social media distribution strategies.
Significant investment has been made in augmented and virtual reality (AR/VR) technologies, now deployed in nine major markets with more planned. This innovation aims to make newscasts more compelling and advance storytelling, with positive audience feedback. Streaming channels are a major focus, featuring live newscasts, specialized shows, and wall-to-wall coverage during breaking news events.
Social media serves as a crucial tool for capturing audience attention and directing them to various content platforms. Mitchell emphasizes that staying ahead of technological advancements and audience behavior changes is vital. The future strategy also involves carefully considering the role of AI, balancing its potential benefits with the critical need to maintain audience trust in journalism.
