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CavinKare Launches Nostalgic Biscuit Drink
25 Nov
Summary
- CavinKare introduced orange cream biscuit and malt milkshakes.
- Products aim to evoke childhood nostalgia and emotional connection.
- New drinks are available in 170ml and 180ml tetra packs.
CavinKare has enriched its beverage portfolio with the introduction of an orange cream biscuit drink and a premium malt milkshake. This expansion is strategically designed to strengthen the company's footprint in the fast-moving consumer goods sector.
The new product line focuses on forging emotional and experiential connections with consumers, leveraging the power of childhood nostalgia. The drinks are packaged in 170 ml and 180 ml tetra packs, priced at Rs 37 and Rs 42, respectively, making them accessible.
This initiative aligns with CavinKare's broader strategy to broaden its appeal within India's dynamic beverage market. A campaign titled "Indulge the Child in You" was launched to support these new offerings, resonating with the company's belief that taste serves as a powerful storyteller.
