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AI Disrupts $90B Market Research Industry
10 Dec
Summary
- Cashew uses AI to create custom market research plans and surveys.
- The company aims to provide faster, more affordable insights than traditional firms.
- Cashew has raised C$1.5 million in pre-seed funding for product development.

The expansive $90 billion market research industry is undergoing a significant transformation with the advent of AI-powered solutions. Cashew, a Calgary-based startup, is at the forefront of this change, utilizing artificial intelligence to streamline the creation of market research plans and surveys. By focusing on specific brand objectives, Cashew delivers actionable insights at a pace and cost previously unattainable.
Founded in 2023 by Addy Graves and Rose Wong, Cashew emerged from a recognized need for rapid, data-driven market analysis. Graves, with over a decade of research experience, identified the industry's bottleneck: the long timelines for acquiring human-sourced data. Leveraging AI, Cashew automates complex research processes, making sophisticated market insights accessible to a broader range of businesses, including small and medium-sized enterprises.




