What is the new brand identity of Cars24?

Cars24 has adopted a new brand identity featuring a lowercase name and an open circular logo, moving towards a calmer, more human, and trust-led approach.

Why is Cars24 changing its brand identity?

Cars24 is changing its brand identity to reflect its evolution from a fast-paced transaction platform to a relationship-driven auto services company, in preparation for future growth and an IPO.

What does the new Cars24 logo symbolize?

The new open circular logo symbolizes continuity and flexibility, reflecting how car ownership changes over time and customer needs evolve.

Home / Business and Economy / Cars24 Drives New Brand Identity

Cars24 Drives New Brand Identity

9 Feb

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Summary

Cars24 shifts from transaction focus to relationship-driven auto services.
New branding uses lowercase name and open circular logo for trust.
Company aims for IPO with a calmer, more human approach to auto services.

Online used-car marketplace Cars24 recently unveiled a significant brand identity overhaul. The company is transitioning from its origins as a rapid transaction platform to becoming a relationship-focused auto services provider. This strategic shift aims to foster trust and human connection with customers.

Founded in 2015, Cars24 initially thrived on speed and scale in a challenging market, reflected in its former all-caps branding. Now, with customers returning for repeat services, the company's evolution is mirrored in its new identity: 'Cars24' in sentence case. This change signifies a calmer, more approachable, and trust-led business philosophy.

The visual rebranding includes a new open circular logo, representing continuity and flexibility in car ownership. A brighter, 'younger blue' replaces the previous brand color, conveying approachability. This comprehensive redesign, involving over 1,200 hours of internal work, prepares Cars24 for future expansion and an upcoming IPO.

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