Why did Card Factory shares fall?

Card Factory shares fell sharply after the company issued a profit warning due to economic pressures impacting consumer confidence and sales during its peak trading period.

What is affecting Card Factory's sales?

Sales are affected by economic pressures on UK consumers, leading to reduced confidence and lower high street footfall, particularly during the crucial festive season.

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Festive Cheer Fades: Card Factory Warns of Lower Profits

Q: Are all of Card Factory's operations struggling?

No, Card Factory's operations in North America and the Republic of Ireland are performing in line with expectations, unlike the UK business.

12 Dec, 2025

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Summary

Card Factory issued a profit warning during its peak trading period.
Economic pressures have reduced shopper confidence and high street footfall.
Other operations in North America and Ireland remain in line with expectations.

Festive Cheer Fades: Card Factory Warns of Lower Profits

Greetings card retailer Card Factory has issued an unexpected profit warning, significantly impacting its stock value during its busiest trading season. The company attributes the downturn to ongoing economic pressures affecting consumer confidence and leading to lower-than-anticipated high street footfall. These challenging conditions have persisted into December, affecting overall sales performance.

Despite the difficulties in its UK operations, Card Factory reported that its businesses in North America and the Republic of Ireland are performing in line with expectations. The integration of Funky Pigeon, acquired earlier in the year, is also proceeding as planned. The company is continuing with its long-term strategy, including efficiency programs to counter high inflation.

The broader retail landscape is also influenced by evolving shopping habits, with a long-term decline in physical card usage and rising postal costs. Card Factory acknowledges these shifts while maintaining confidence in its future strategy.