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Canada Joins European Media Alliance
29 Oct
Summary
- Canadian media groups join European production association.
- Collaboration focuses on streaming regulation and IP rights.
- Producers aim to protect domestic content and local storytelling.
Two prominent Canadian media organizations, the Canadian Media Producers Association (CMPA) and the Association Québécoise de la Production Médiatique (AQPM), have become the first international observer members of CEPI, the European Audiovisual Production Association. This significant development underscores the growing political and media ties between Canada and Europe.
CEPI, representing thousands of independent production companies across 17 European countries, will now collaborate with its new Canadian counterparts. Key advocacy issues on their joint agenda include the regulation of streaming services, domestic production mandates, intellectual property rights, and fostering co-productions.
This alliance follows a period of increased political alignment between the European Union and Canada. The partnership signals a unified front to protect domestic production and champion local storytelling on the global stage.
Discussions also highlight emerging challenges such as generative AI and the importance of diversity in cultural expression. The collaborative effort aims to ensure that both Canadian and European independent producers can navigate these evolving landscapes effectively, preserving their cultural sovereignty.
