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Campbell's Buys Bigger Slice of Rao's Pasta Sauce
11 Dec, 2025
Summary
- Campbell's Company acquired a 49% stake in Rao's pasta sauce maker La Regina.
- The deal includes an option for Campbell's to purchase the remaining 51% of the company.
- This strategic move aims to enhance quality, innovation, and accelerate brand growth.
Campbell's Company has significantly expanded its partnership with La Regina, the maker of Rao's pasta sauce, by acquiring a 49% stake. This strategic acquisition, expected to conclude in the second half of fiscal year 2026, grants Campbell's the option to fully own the Italian food manufacturer.
The move underscores Campbell's commitment to accelerating growth and enhancing its premium product portfolio. By securing greater control over La Regina, Campbell's aims to ensure the continued high quality of the beloved Rao's brand while fostering accelerated innovation and product development.
Rao's, which has diversified into pasta, frozen entrees, and pizza, remains a strong performer for Campbell's. The brand continues to lead the sauce category, demonstrating robust household penetration and repeat purchase rates, as highlighted by its recent sales performance.
