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Golf Ad Sparks Outrage Over Domestic Violence Portrayal
25 Aug
Summary
- A joint ad featuring a man shoving a woman sparked widespread criticism.
- The controversial video was deleted, and both companies issued apologies.
- Investigations and process changes are underway following the incident.
A promotional video created by Good Good Golf for a co-branded Callaway driver has led to widespread apologies after it backfired due to its portrayal of domestic violence. The ad, which showed a man shoving a woman to the ground, was posted on Friday and quickly deleted a day later following intense criticism.
Good Good Golf issued an apology for the video's content, which featured a male co-founder uttering, "Do not touch my new driver" as a woman lay on the ground. Callaway, which had approved the ad before its release, also released a statement early Tuesday.
Callaway clarified that while the video was produced by Good Good Golf, it had undergone and received Callaway's approval. The company stated that "approval should never have happened" and affirmed its strong stance against discrimination and violence. Investigations have been launched, and Callaway has updated its approval procedures to prevent similar incidents in the future.
