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California's New Food Label: Know What's Ultra-Processed!
31 Mar
Summary
- California proposes a new 'California Certified' label for non-ultra-processed foods.
- The label aims to help shoppers identify healthier, less processed food options.
- If passed, the new label could be implemented starting in 2028.
A significant legislative proposal in California could reshape grocery store aisles with a new food labeling system. Bill AB2244, introduced last month, aims to create a 'California Certified' seal for foods that are not ultra-processed. This initiative seeks to empower consumers by clearly identifying healthier options, akin to the USDA Organic label.
The proposed definition for ultra-processed foods includes items with artificial flavors, colors, emulsifiers, or stabilizers, and those high in added sugar, sodium, or fat. If enacted, the 'California Certified' label could appear on products as early as 2028, with these items given preferred placement in stores.
Legislators argue this measure will combat widespread confusion about nutrition and ingredient lists, especially as federal definitions of ultra-processed foods are set to be released soon. The bill has advanced through California's House and is awaiting review by the state's Health Committee, requiring passage by both chambers and the Governor's signature.
Beyond labeling, California has previously enacted measures like banning certain food dyes and will soon prohibit ultra-processed foods in school meals starting January 1, 2027. Supporters believe this new bill could also encourage manufacturers to reformulate products with more natural ingredients.
