Why are consumers visiting more c-stores each month?

Consumers are visiting more c-stores due to inflation and economic uncertainty, leading them to compare prices and explore options across multiple locations.

How many c-store customers use loyalty rewards?

Only 38% of c-store shoppers use loyalty rewards and discounts at least most of the time, indicating a lower engagement with these programs.

What is the impact of tariffs on consumer shopping habits?

Tariffs have prompted 79% of consumers to alter their shopping habits, contributing to increased price comparison and a search for better value.

Home / Business and Economy / Inflation Squeezes C-Stores: Customers Shop Around

Inflation Squeezes C-Stores: Customers Shop Around

13 Dec

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Summary

Consumers now visit an average of 3.2 convenience stores monthly.
54% of gas customers compare prices between locations.
Only 38% of c-store shoppers consistently use loyalty rewards.

Inflation Squeezes C-Stores: Customers Shop Around

Economic uncertainty, including tariffs and inflation, is significantly altering consumer behavior in the convenience store sector. Shoppers are increasingly comparison shopping across multiple locations, visiting an average of 3.2 convenience stores each month, a notable increase from the previous year. This trend suggests a decline in brand loyalty as consumers seek the best value.

Price sensitivity is a dominant factor, with 54% of gas customers comparing prices across different stations. This focus on cost extends to other retail categories, including convenience stores, grocery stores, and restaurants, where lower prices are a top purchasing criterion. Despite the availability of loyalty programs, their consistent use by c-store shoppers has decreased, with only 38% regularly utilizing rewards.

The data indicates a challenging environment for convenience retailers aiming to cultivate brand loyalty. While a convenient location remains important, the growing willingness of consumers to explore different options and prioritize price suggests a need for strategic adjustments in marketing and loyalty initiatives to retain customers in this competitive landscape.