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Bugatti's New Track: Dubai Sky
12 Jan
Summary
- Bugatti is constructing its first residential tower in Dubai.
- The cheapest apartments in the Bugatti tower are priced at $5.2 million.
- Fellow luxury brands like Porsche and Aston Martin also offer branded residences.
Bugatti, a brand renowned for its high-performance supercars, is embarking on a new venture, shifting its focus from the racetrack to the skyline with its inaugural residential tower in Dubai. This move marks the French luxury marque's entry into the rapidly expanding market for branded residences, a sector increasingly populated by affluent global businesses.
The new Bugatti tower promises an exclusive living experience, with the most affordable apartments listed at an impressive $5.2 million. This pricing strategy places the development squarely within the ultra-luxury segment, catering to a clientele seeking unique assets that reflect prestige and exclusivity.
Bugatti joins a growing list of distinguished brands, including automotive rivals Porsche and Aston Martin, as well as Swiss watchmaker Jacob & Co and Italian fashion houses Fendi and Missoni, in developing branded residential properties. These projects typically feature lavish, fully furnished units prominently showcasing the brand's identity.
