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How Shrinkage Built Berkshire's Fortune
17 Jul
Summary
- Buffett attributed Berkshire's value to one key acquisition.
- This company experienced an 85% sales collapse over 14 years.
- Its deliberate discipline fostered Berkshire Hathaway's financial success.

A pivotal acquisition, described by Warren Buffett as crucial to Berkshire Hathaway's immense value, defied conventional business success metrics. This company, without a recognizable brand or inherent cost advantage, saw its sales plummet by 85% over a 14-year span.
Remarkably, Buffett's endorsement accompanied this period of decline. The company's sales collapsed, yet its focused strategy and disciplined approach were key.
This deliberate shrinkage, counterintuitive to typical business growth, ultimately forged Berkshire Hathaway into the financial giant it is today. The company's strange discipline created a formidable money machine.