Why is Budweiser partnering with the ICC?

Budweiser is partnering with the ICC to expand its reach to mainstream audiences in India and capitalize on cricket's immense popularity.

What is Budweiser's growth strategy in India?

Budweiser's strategy focuses on its fast-growing non-alcoholic beer segment, Budweiser 0.0, and leveraging major cultural platforms like cricket.

What are the biggest challenges for India's beer market?

Regulatory hurdles, including a limited number of licensed outlets for beer sales, remain the biggest challenge for the beer industry in India.

Home / Business and Economy / Budweiser 0.0 Hits Cricket Pitch for India Growth

Budweiser 0.0 Hits Cricket Pitch for India Growth

13 Dec, 2025

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Summary

Budweiser 0.0 non-alcoholic beer is AB InBev's key growth driver in India.
ICC partnership expands Budweiser's reach to mainstream audiences.
Regulatory hurdles remain a significant challenge for India's beer industry.

Budweiser 0.0 Hits Cricket Pitch for India Growth

AB InBev is prioritizing its non-alcoholic portfolio, led by Budweiser 0.0, to fuel growth in India. This strategy is amplified by a new partnership with the International Cricket Council (ICC), marking Budweiser's entry into cricket sponsorships. The non-alcoholic segment appeals to both regular beer drinkers seeking options for specific occasions and new consumers looking for alcohol-free beverages.

The ICC collaboration is set to enhance Budweiser's visibility across major tournaments in 2026 and 2027. This move signifies a strategic pivot from a niche, premium focus to a mass-market approach, capitalizing on cricket's vast reach. The company is also exploring local brewing of non-alcoholic options, contingent on regulatory clarity.

Despite significant growth, the beer industry faces regulatory hurdles, with a limited number of licensed outlets. AB InBev is considering expanding its manufacturing footprint, including a potential facility in Uttar Pradesh, to support increasing demand and consistent double-digit growth.