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BT Mobile Returns: New SIMs for Broadband Customers
9 May
Summary
- BT Mobile is relaunching for new customers, but exclusively for broadband subscribers.
- Existing and new broadband customers will receive free enhanced cyber threat protection.
- BT has been appointed the official telecommunications partner for UEFA EURO 2028.
BT is reintroducing its mobile service, BT Mobile, after halting new sign-ups in 2023. Previously, only customers who subscribed before October 2023 could access BT Mobile products. Now, new SIM plans will be available, but they are exclusively for households that already subscribe to BT Broadband.
This strategic revival is part of BT's effort to re-emphasize its master brand, supported by a new advertising campaign. In a significant development for sports, BT has also been named the official telecommunications partner for UEFA EURO 2028. The company will manage connectivity for nine stadiums and 24 team base camps, alongside broadcast operations for the tournament.
Furthermore, BT is providing a free upgrade to its residential broadband customers, offering enhanced cyber threat protection. This new tool, integrated into the MyBT app, will help users detect threats such as compromised login details and analyze suspicious text messages using AI. This initiative aims to bolster digital security for millions of UK households.
