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Biscuit Battle: Court Stops Copycat 'Little Hearts'
2 Jan
Summary
- Court halts sale of biscuits copying Britannia's 'Little Hearts'.
- Amazon ordered to remove infringing products from its website.
- Britannia holds registered trademark for the name and shape.
The Delhi High Court has issued a decisive order against the production and sale of imitation biscuits that closely replicate Britannia's well-known 'Little Hearts' product. The court mandated that all involved parties cease using the identical name and heart shape, which were found to be registered trademarks of Britannia Industries Ltd. This legal action aims to protect Britannia's intellectual property rights and prevent consumer confusion.
In response to Britannia's complaint, the court also directed online retail giant Amazon to promptly remove these infringing products from its platform. Britannia had alerted the court that third parties, including Shri Swastik Organics, were selling look-alike biscuits online, even referencing 'Britannia Little Hearts' and using packaging images that mimicked the original. The court acknowledged the dishonest adoption of the brand elements by the defendants.
Britannia Industries, a long-standing entity in the biscuit market, has been using the 'Little Hearts' name since 1988 and introduced its distinctive sugar-coated, heart-shaped biscuit in 1993. The company holds exclusive registered trademark rights for both the product's name and its unique 3D shape, underscoring the significance of this legal victory.
