Home / Business and Economy / Bombay Creamery: Real Dairy Ice Cream Hits Shelves
Bombay Creamery: Real Dairy Ice Cream Hits Shelves
2 Sep
Summary
- Reliance launches Bombay Creamery, a new ice cream brand.
- Products use authentic dairy cream for genuine taste.
- Prices start at Rs 10, with initial availability in Western India.
Reliance Consumer Products Limited (RCPL) has officially entered the Indian ice cream market with the launch of its new brand, Bombay Creamery. This move underscores RCPL's serious and long-term dedication to the rapidly growing ice cream sector.
The brand is built on the core promise of using authentic dairy ingredients, ensuring a genuine ice cream experience with every product. T Krishnakumar, Director at RCPL, emphasized that dairy should not require shortcuts, highlighting the commitment to quality.
The Bombay Creamery range features various popular formats like cones, cups, tubs, bars, and sticks. A key aspect of the launch is its affordability, with prices beginning at just Rs 10, aligning with the promise of 'Global Quality at Affordable Price'.
Initially, Bombay Creamery ice creams will be available in Western India. RCPL plans a phased rollout across the entire country soon after, leveraging its national distribution infrastructure and consumer understanding.
