How is Bold Care reducing its dependence on performance marketing?

Bold Care is leveraging campaigns featuring celebrities and influencers known for their outspoken nature and occasional controversies to build brand awareness.

What has been the impact of Bold Care's creative campaigns?

Creative campaigns, such as filling a car with condoms for comedian Samay Raina, have generated millions of impressions and likes, contributing to high organic revenues and market share growth.

How does Bold Care view the use of controversial celebrities in its marketing?

Bold Care adopts a pragmatic approach, believing that controversy alone is not a reason to shy away from partnerships, provided it doesn't conflict with the company's core values.

Home / Business and Economy / Bold Care: Ditching Ads for Controversial Celebs

Bold Care: Ditching Ads for Controversial Celebs

8 Mar

•

Summary

Bold Care leverages controversial celebrities to reduce reliance on expensive performance marketing.
The brand aims to build awareness through viral campaigns, not just direct sales.
Bold Care has achieved significant market share and high organic revenue growth.

Bold Care: Ditching Ads for Controversial Celebs

Indian sexual wellness brand Bold Care is strategically pivoting from costly performance marketing to campaigns featuring celebrities known for courting controversy. This move aims to reduce dependency on expensive advertising channels and focus on building brand awareness. Their innovative approach has already yielded impressive results, with a single creative campaign generating 55 million impressions and over 1.5 million likes.