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BMW Ditches Controversial Car: More Models Next?
1 Oct
Summary
- BMW is reducing its vehicle lineup to improve profitability.
- The 2 Series Active Tourer, its first front-wheel drive car, is being discontinued.
- No successor is planned for the 2 Series Active Tourer model.
German automaker BMW has revealed plans to significantly reduce its vehicle lineup in an effort to boost profitability.
The first casualty of this strategic review is the BMW 2 Series Active Tourer, a model that marked a departure for the brand upon its 2014 debut as its inaugural front-wheel driven car.
A BMW spokesperson confirmed that the number of variants across the entire portfolio will be reduced to "optimize profitability." Consequently, there will be no successor for models like the 2 Series Active Tourer, although the exact extent of other potential cuts remains unconfirmed.
The current 2 Series Active Tourer is available with mild-hybrid petrol or plug-in hybrid powertrains, with prices starting at £36,125. A diesel version was previously removed from the range. This decision by BMW coincides with reports that Mercedes-Benz is also discontinuing its B-Class MPV without a planned successor.
