What was Blue Tea's revenue growth in FY25?

Blue Tea's operating revenue grew by 28% year-on-year to Rs 37 crore in the fiscal year ending March 2025.

How much did Blue Tea's sales surge on quick commerce platforms?

Sales across quick commerce platforms like Blinkit and Zepto saw a 20X surge over the last six months.

Where are Blue Tea's domestic sales originating from?

Nearly 59% of Blue Tea's domestic sales now originate from non-metro and non-tier I markets.

Home / Business and Economy / Blue Tea Sees 20X Surge in Quick Commerce Sales

Blue Tea Sees 20X Surge in Quick Commerce Sales

23 Feb

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Summary

Blue Tea's operating revenue grew 28% to Rs 37 crore in FY25.
Quick commerce platforms saw a 20X surge in sales over six months.
Nearly 59% of domestic sales now come from non-metro markets.

Blue Tea Sees 20X Surge in Quick Commerce Sales

Herbal wellness brand Blue Tea reported a 28% year-on-year increase in operating revenue, reaching Rs 37 crore for the fiscal year ending March 2025. The company maintained profitability throughout this period, with co-founder Nitesh Singh highlighting a 68% growth in annual recurring revenue fueled by increased order frequency and broader market reach.

India represented 80% of Blue Tea's total revenue, with global markets contributing the remainder. Significantly, the brand has expanded its presence beyond major cities, with nearly 59% of its domestic sales now originating from non-metro and non-tier I markets. This trend underscores a growing consumer preference for herbal wellness beverages in smaller Indian cities.