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Blackpool Seafront to Get Luxury Holiday Apartments
26 Jun
Summary
- Seven-storey holiday apartment block to be built on seafront.
- Development will feature 26 two-bedroom serviced apartments.
- Construction is expected to commence in July or August.

Work is commencing on a new seven-storey holiday apartment block situated on Blackpool's seafront. Located at North Shore on the Promenade, the development, named The New Ambassador, is rising from the site of the former Ambassador Hotel. This hotel was demolished in 2020, several years after a significant fire in 2018 had rendered it unsafe.
The Ciconia Group, an investment company from the Netherlands, is spearheading this "luxury" seaside accommodation project. The plans detail 26 two-bedroom serviced apartments designed for holiday rentals. These are intended to attract families looking for higher-end options, offering a welcoming stay away from the city centre's bustle while still embracing Blackpool's attractions.
Construction is anticipated to start in July or August. The projected completion date for the New Ambassador development is around summer 2027. Advertisements at the site currently indicate the project is "coming soon in 2027".