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Bitwise Cuts 14% Staff Amid Crypto Market Slump
12 Aug
Summary
- Bitwise Asset Management reduced its workforce by approximately 14%.
- The crypto firm now employs about 155 people, down from 180.
- This follows recent layoffs at other major crypto companies like Coinbase.

Bitwise Asset Management has undertaken a significant workforce reduction, cutting approximately 14% of its staff. This decision has brought the San Francisco-based firm's employee count down to about 155 from around 180. Despite these layoffs, the company's CEO, Hunter Horsley, noted that the current workforce is the largest in its eight-year history and expressed optimism for future growth as cryptocurrency integration into the broader economy continues.
Bitwise manages roughly $9 billion in client assets across a diverse range of investment products, including Bitcoin and other ETFs, separately managed accounts, private funds, hedge fund strategies, and staking. The firm's U.S. spot Bitcoin ETFs hold approximately $2.3 billion in net assets, representing less than 3% of the total $77.5 billion held by such products, with BlackRock and Fidelity leading the market.
This staff reduction aligns with a wider trend within the cryptocurrency sector. Coinbase recently reduced its workforce by 14%, citing market conditions and the impact of AI. Prime broker FalconX also cut about 10% of its staff in early August. Furthermore, exchanges BitMEX and BitMart have announced complete shutdowns, with BitMEX ceasing operations on September 23 and BitMart winding down its platform shortly after.
The shift in investor behavior is notable, with retail investors increasingly moving towards sports-betting platforms and AI stocks. CoinGecko reported a significant rise in prediction market volumes, contrasting with a decline in spot trading volumes on centralized exchanges and a drop in overall crypto market capitalization. Analysts suggest speculative money is rotating into equities. Despite the industry headwinds, Bitwise executives remain bullish on crypto's long-term prospects, with the Chief Investment Officer suggesting the market might be nearing a bottom.