Home / Business and Economy / Birla Textiles Weave Waste Into Fashion's Future
Birla Textiles Weave Waste Into Fashion's Future
20 Nov
Summary
- New Liva Reviva™ M fiber blends lyocell with recycled textiles.
- Variations include 30% recycled denim for jeans and for home textiles.
- Fibers are traceable via blockchain and certified by GRS.
Facing a projected 134 million tons of textile waste by 2030, the fashion industry is seeking sustainable solutions. Birla Cellulose's new Liva Reviva™ M fiber represents a significant step towards a circular economy. This innovative material ingeniously merges Birla Excel lyocell with mechanically recycled post-consumer textile waste, creating a more sustainable raw material for garments.
The Liva Reviva™ M fiber offers remarkable versatility. One variant incorporates 30 percent used denim, ideal for producing high-quality denim textiles. Another version, Liva Reviva™ M white, is designed for home furnishings like towels and rugs. The introduction of Spunshades viscose variants further enhances its appeal, offering dope-dyed colors with superior fade resistance.
Committed to transparency and sustainability, all waste textiles used in Liva Reviva™ M are sourced from verified, chemical-free origins, and the wood pulp is FSC certified. The Global Recycled Standard (GRS) certification ensures traceability on Birla's blockchain platform, GreenTrack™. This initiative aims to reduce textile waste and reposition discarded materials into desirable, high-performance textile products.
