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BetMGM Bets Big: Revenue Soars, Future Looks Bright
5 Feb
Summary
- BetMGM revenue jumped 63% in 2025 by focusing on high-value gamblers.
- The company expects up to $3.2 billion in revenue for 2026.
- Marketing efforts shifted from broad campaigns to targeted customer perks.
BetMGM reported a significant turnaround in 2025, with total sales rising 33% to $2.8 billion and earnings before interest, taxes, depreciation, and amortization (Ebitda) reaching $220 million, recovering from a 2024 loss. The company anticipates substantial growth for 2026, forecasting revenue between $3.2 billion and $350 million in Ebitda.
This success is attributed to a strategic pivot in marketing. BetMGM reduced broad advertising to concentrate on high-value gamblers, leveraging its connection with MGM Resorts International. Offerings include perks and dedicated staff at Las Vegas resorts, making marketing spend more effective.
Record sports bets were handled in the fourth quarter of 2025, with January and the upcoming Super Bowl also showing strong performance. Online casino games, like blackjack and roulette, experienced a 24% sales increase over the year. BetMGM has not observed a notable impact from prediction-market betting sites.
