What was BetMGM's revenue in 2025 and its forecast for 2026?

BetMGM's total sales rose 33% to $2.8 billion in 2025, and the company forecasts up to $3.2 billion in revenue for 2026.

How did BetMGM refine its marketing strategy?

BetMGM reduced broader marketing efforts to focus on high-value gamblers and enhance the effectiveness of its marketing spend, offering perks at MGM resorts.

What is BetMGM's Ebitda and outlook?

BetMGM's Ebitda was $220 million in 2025, rebounding from a loss in 2024, with a forecast of $350 million for 2026.

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BetMGM Bets Big: Revenue Soars, Future Looks Bright

5 Feb

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Summary

BetMGM revenue jumped 63% in 2025 by focusing on high-value gamblers.
The company expects up to $3.2 billion in revenue for 2026.
Marketing efforts shifted from broad campaigns to targeted customer perks.

BetMGM Bets Big: Revenue Soars, Future Looks Bright

BetMGM reported a significant turnaround in 2025, with total sales rising 33% to $2.8 billion and earnings before interest, taxes, depreciation, and amortization (Ebitda) reaching $220 million, recovering from a 2024 loss. The company anticipates substantial growth for 2026, forecasting revenue between $3.2 billion and $350 million in Ebitda.

This success is attributed to a strategic pivot in marketing. BetMGM reduced broad advertising to concentrate on high-value gamblers, leveraging its connection with MGM Resorts International. Offerings include perks and dedicated staff at Las Vegas resorts, making marketing spend more effective.

Record sports bets were handled in the fourth quarter of 2025, with January and the upcoming Super Bowl also showing strong performance. Online casino games, like blackjack and roulette, experienced a 24% sales increase over the year. BetMGM has not observed a notable impact from prediction-market betting sites.