Berlin Startup Peec AI Triples Valuation to $100M, Disrupting Product Discovery

In the rapidly evolving world of product discovery, Berlin-based startup Peec AI has emerged as a key player, raising a $21 million Series A round led by European VC firm Singular. Just four months after its Seed round, Peec AI has now tripled its valuation to over $100 million, reflecting the company's impressive growth.

Peec AI's platform allows brands to monitor how they appear in AI-powered searches, going beyond just visibility and ranking to also track sentiment and the sources that shape these answers. This has enabled the startup to develop a new approach called "Generative Engine Optimization" (GEO), which helps marketing teams optimize their brand's presence in AI search results, similar to how SEO works for traditional search engines.

The company's traction has been remarkable, with Peec AI growing its annual recurring revenue to more than $4 million in just 10 months since launch. The startup has already attracted 1,300 companies and agencies to its platform, and is now adding around 300 new customers per month.

With the new funding, Peec AI plans to accelerate this growth while also supporting its expansion plans, including the opening of a sales-focused office in New York City in the second quarter of 2026. The startup also intends to hire around 40 new employees, mostly based in its Berlin headquarters, over the next six months.

As the AI search landscape continues to evolve, Peec AI's unique approach to GEO could position it as a key player in this emerging category, which is already seeing competition from startups like Profound and OtterlyAI. By offering a simple yet powerful dashboard that focuses on prompts rather than keywords, Peec AI aims to help marketing teams navigate the fast-changing world of AI-powered product discovery.