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Bectors Foods Digitizes Global Logistics with Traqo
27 Jan
Summary
- Bectors Foods partnered with Traqo to digitize international logistics.
- The company now has end-to-end visibility across ocean freight.
- This partnership significantly reduces manual effort and costs.
Mrs. Bectors Food Specialities Ltd., a prominent Indian manufacturer of biscuits and bakery products, has initiated a strategic partnership with Traqo. This collaboration is designed to digitize the company's international logistics operations, thereby providing comprehensive end-to-end visibility for all ocean freight movements.
The company, known for its Cremica biscuits and English Oven bakery items, exports to over 65 countries. To enhance its global supply chain efficiency, Mrs. Bectors has integrated Traqo Ocean (Container Tracking). This system allows for real-time tracking of containers and Bills of Lading across more than 170 global carriers.
This digital transformation is projected to yield substantial benefits, including sustainable cost savings through reduced manual efforts and early visibility into potential delays. It also aims to improve operational control, enhance service reliability, and strengthen carrier accountability. The implementation has already led to a reported 70% reduction in manual effort and significant decreases in detention costs.
Traqo, an IIT-IIM backed startup, offers a unified platform that digitizes freight booking to billing. The company's vision extends to becoming a global solution capturing the entire logistics ecosystem, serving as a single-stop solution for manufacturers' logistics needs. This partnership is a key step in Mrs. Bectors' ongoing growth and international expansion.
