What is Bata India's store expansion goal?

Bata India aims to scale up its store count from approximately 2,000 to 3,000 outlets in the next three to five years.

Which towns will Bata India focus on for expansion?

The company is prioritizing deeper penetration into Tier-III and -IV towns as part of its growth strategy.

What consumer trends is Bata India responding to?

Bata India is adapting to shifting consumer preferences towards casualization and premiumization in footwear.

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Bata India Eyes 3,000 Stores: Expansion Fuels Growth

12 Jan

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Summary

Bata India plans to expand from 2,000 to 3,000 stores in 3-5 years.
Focus on Tier-III and -IV towns and digital-first retailing.
Consumer trends lean towards casualization and premiumization.

Bata India Eyes 3,000 Stores: Expansion Fuels Growth

Bata India is set to significantly expand its retail network, with plans to grow from its current base of nearly 2,000 stores to 3,000 outlets within the next three to five years. This ambitious expansion is a core component of the company's strategy to adapt to changing consumer demands, which are increasingly leaning towards casualization and premiumization in footwear.

The company is also focusing on enhancing its omnichannel capabilities and driving product-led innovation. A key aspect of its expansion strategy involves deeper market penetration into Tier-III and -IV towns, alongside a strong emphasis on digital-first retailing. This approach aims to capture new customer segments and strengthen Bata India's market presence across diverse geographies.

This transformation road map, as outlined by managing director and chief executive officer Gunjan Shah, underscores Bata India's commitment to evolving with the market. The company is leveraging India's position as a global sourcing hub to inform its investment plans and respond effectively to market dynamics and consumer preferences.