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Barista Coffee Eyes 900 Outlets by 2030
24 Jan
Summary
- Barista plans to expand to 800-900 outlets by 2030.
- The company is focusing on tier II and III towns for expansion.
- Barista targets a tenfold growth in coffee vending machines in five years.
Barista Coffee, India's largest homegrown coffee chain, has announced ambitious expansion plans, aiming to reach 800-900 outlets by 2030. This growth will be substantially driven by a focus on tier II and III towns, where the company observes better yields and lower operating costs. The company recently celebrated the opening of its 500th cafe in Patna, Bihar, indicating a strong foothold in emerging markets.
The company's strategy also includes aggressive scaling in the coffee vending machine segment. Having entered this vertical two years ago, Barista is targeting a tenfold growth, projecting an increase from 500 installed machines to approximately 5,000 machines within the next five years. This business vertical is a significant focus area, with encouraging feedback from institutional clients.
Barista plans to open 50 to 60 new outlets annually, utilizing a mix of Company-Owned, Company-Operated (COCO) and Franchise-Owned, Franchise-Operated (FOFO) models. This expansion beyond major metropolitan areas like Delhi-NCR, Mumbai, and Bengaluru signifies a strategic move towards profitable growth and tapping into broader consumer bases. The Indian coffee chain industry is valued at approximately ₹6,000 crore and is growing at a 10-12% CAGR.
